Everyone that wears an apron is a worker. Whether a waitress/waiter, sculptor, shoemaker, etc. These are the people that keep the fabric of our lives intact. They are the tradespeople, craftspeople, artisans . . . they are the people that make the things that furnish the culture and drive the civilization and define the age we live in. So an apron to me is a uniform or symbol of this proletarian work outfit. A lead apron is what you wear when you get an X-ray. It is a protective shield. Truthfully, a lead apron protects the sexual and reproductive organs, which create life. So my thinking was that LEADAPRON protects the work of the workers and carries it safely into the future with this protective shield. I didn’t want the business to be Jonathan Brown, as it’s not about me.